Marketing
Lead Gen
Acquiring potential customer contact information through ads, landing pages, and qualification systems.
Also written as lead generation
- Messages
- 198
- Members using it
- 57
- First seen
- Nov 17, 2025
What it means
The practice of generating sales leads through paid advertising campaigns that collect contact information from interested prospects. Involves creating ads (often video), building landing pages, running traffic campaigns, and implementing pre-qualification systems. Members increasingly use AI voice agents to call and qualify leads automatically.
How it's used here
A primary business model for many members alongside media buying. The group discusses shift from quality creative to mass quantity video production for lead gen on Facebook. Members build entire AI systems to handle lead calling and qualification automatically.
Seen in the wild
“Seems like it would work Sounds similar to that a Dan Kennedy strategy, “leasing” #1 lead gen property for dentists in specific zips etc ?”
“In saying that, we run almost exclusively vid creatives for lead gen, likely a diff story with images where you need to provide context etc”
“anyone here used this kind of AI voice for lead gen to call your lead and make a prequalification? https://www.retellai.com/ or another platfom”