Marketing
Media Buying
Running paid advertising campaigns, primarily on Facebook and Google, to acquire customers or leads.
- Messages
- 232
- Members using it
- 62
- First seen
- Nov 20, 2025
What it means
The practice of purchasing and optimizing paid advertising placements on platforms like Facebook, Google, and TikTok. Involves creating ad creatives, managing budgets, testing audiences, and analyzing performance metrics to profitably acquire customers or generate leads. Members are moving from high-quality creative to mass quantity approaches as platform algorithms evolve.
How it's used here
A core domain expertise in the group alongside AI/coding. Members use AI extensively to automate creative production, build dashboards, and optimize campaigns. Often discussed alongside lead gen strategies and creative workflows. Hermes (an agent system) was commonly used for media buying tasks.
Seen in the wild
“We used to go super high quality with sora, but the way FB is pushing media buying the best way to scale on lead gen has been mass quantity”
“super interesting, i imagined keeping media buying in hermes for a while still. were you having issues with it overthinking or underthinking?”
“Probably the best group I’m in on the media buying side. Pelicon was good but Carter hasn’t put much love into it. Think he just busy working”
“Probably the best group I’m in on the media buying side. Pelicon was good but Carter hasn’t put much love into it. Think he just busy working”